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Social Media Intern
USF University Communications and Marketing

2024-2026 - Tampa, Florida

Overview: 

I have spent 2 years strengthening USF’s socials on Instagram, Facebook, LinkedIn, and X.

My Tasks: 

  • Lead a team of interns to develop long-term social-first campaigns using creative content strategies 

  • Produce weekly reels and graphics, generating 13.5 million views and 1.2 million likes across 60 posts to date

  • ​Conduct market research on 35 Universities to analyze USF's strengths and weaknesses compared to industry standard​

  • Use Hootsuite to schedule content and add alt text to enhance accessibility

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Noteable Stats

  • In total, I created and collaborated on over 60 Instagram posts, accumulating 13.5 million views and 1.2 million likes!

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  • ​I created a reel from inception to upload that reached 30K likes, with engagement from notable brands like Squishmellow.

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  • During my first year interning, I contributed to a 45% increase in Instagram followers, achieving and surpassing a long-term team goal of reaching 100K followers! (now at 122K!)​

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  • ​I created the top-performing post ever on our YouTube channel, which reached 50k views.

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