Student Awareness Campaign
My favorite project yet was creating a long term campaign to get students to care about USF joining the AAU.
To start, I conducted market research, reviewed prior internal campaigns, and collected over 200 survey responses from the target audience to understand how to make this campaign effective.
After I pitched the purpose, plan, and goal of the campaign to the UCM department, I was tasked with leading a team of 3 interns to carry out my vision.
I led weekly meetings and organized focus groups to ensure we stayed on track to pitch our work by the end of the semester. This experience made me a confident leader of a team and showed me how vital cross-functional collaboration is to create the best result.
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#TourTuesday
I was tasked with taking over USF’s #TourTuesday Campaign, an initiative to spotlight colleges, schools, and spots across campus.
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Every week, I wrote copy and took photos to showcase the unique features of each program.
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I then tailored the content to suit the distinct audiences of Facebook, LinkedIn, and Instagram, ensuring maximum engagement across platforms.
​Lastly, I used Hootsuite to schedule the content and add alt text to enhance accessibility .
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