Branding and Promotional Videos for the Department of Veteran Affairs
Associate Creative Director for Sago Student Agency
Client Ask:
Create an original logo and 3 provider-facing videos promoting the Spinal Cord Injury Work Learning Collaborative.
My Tasks:
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Collaborate with the Creative Director to brainstorm brand colors, icons, and logo ideas that resonate with the audience
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Meet weekly with the client to ensure the work being produced adheres to the VA's government guidelines
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Leading the research and production teams to ensure deadlines were being met
Branding
Our team presented a new brand kit including an original logo, colors and fonts to use moving forward.
Logo Ideation and Filming
The team came to the drawing board to brainstorm possible icon combinations for an original logo. We ultimately decided on integrating a star and a spine to connect the target users' veteran identity and medical needs. We additionally prepared a script for B-Roll to allow us to efficiently film on site at the VA.
