Unfolding Wings Agency
Role: Branding Intern
2024 - Barcelona, Spain
Overview:
I spent a summer interning for Unfolding Wings, a branding and advertising agency in Barcelona, Spain. Learning the behind-the-scenes process of advertising campaigns from inception to execution for both emerging and established brands grew my love for advertising like never before.
My Tasks:
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Conducted data collection and market research to create 3 benchmarks and competitive reviews
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Enhanced company communications by translating Spanish to English through copywriting revisions for brand voice
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Constructed two client-facing presentations to pitch creative concepts and campaign strategies to incubator brands
New Client Pitch
Here are a few highlights of a presentation I created to pitch the agency to a prospective client, More Than Equal.
Creative Brainstorming
The most exhilarating part of the internship was the group brainstorming sessions. Whether I was thinking of a name for a new skincare line or creating a campaign tagline for the country of Andorra, bouncing thoughts around a group to get ideas flowing was my favorite part of the creative process!
