Advertising Intern
Unfolding Wings Agency
2024 - Barcelona, Spain
Overview:
I spent a summer interning for Unfolding Wings, a branding and advertising agency in Barcelona, Spain.
Learning the behind-the-scenes process of advertising campaigns from inception to execution for both emerging and established brands grew my love for advertising like never before.
My Tasks:
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Conducted data collection and market research to create 3 benchmarks and competitive reviews
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Enhanced company communications being translated from Spanish to English through copywritting revisions
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Presented ideas for rebranding 2 incubator brands before they launch their products
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Constructed various types of client-facing presentations to effectively pitch creative concepts and campaign strategies.
New Client Pitch
Here are a few highlights of a presentation I created to pitch the agency to a prospective client, More Than Equal.
Creative Brainstorming
The most exhilarating part of the internship was group brainstorming for things like new names for a skincare line and a campaign for the country of Andorra. Bouncing thoughts around a group to get ideas flowing is my favorite part of the creative process!
