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The One Way You Have a Say
The prompt: Use your creative talent to motivate a generation to show up and make their voice heard.
The competition: The One Club for Creativity: Get Out the Vote, 2026
My role: Copywriter
Art Directors: Autumn Tate + Kovonna Mcpipe, Strategist: Charlie Chen
Problem:
Gen Z is frustrated with the state of the world, but often skips out on voting because they feel any change is out of their control.
Idea:
Highlight relatable situations we truly have no say in, to make clear the things we do.
The one constant of hope: You have a say in your election.
Execution:
Help Gen Z see voting as an opportunity to take control of their lives through OOH ads placed in contextually relevant locations.
Experiential Activation
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