TalX App - Social Media Rebrand
Role: Associate Creative Director, Sago Student Agency
2025 - Work done in Tampa, Florida, for the client based in Barcelona, Spain.
Client Ask:
Deliver a social media launch plan for TalX, an inclusive communication app with no existing marketing team or in-house social media expertise.
My Tasks:
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Led a 10-person creative team over 5 months, using weekly agendas to align priorities and submit deliverables on schedule
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Executed copywriting tasks for a brand guideline, social media strategy kit, and content calendar
Brand Toolkit
Social Media Strategy Kit
Our team constructed a social media strategy designed to grow our client's online presence and credibility through intentional messaging, visual branding, and authentic community engagement.
My primary responsibility was advising our Spain-based client on how to effectively communicate disability assistance services to American audiences.
More Highlights:
Content Calendar
I led creative ideation to develop a content calendar with one month of ready-to-publish posts.
To ensure consistency beyond the end of our contract, we created editable templates for future use as the brand acquires more photo and testimonial material.
