Rivals to Romance
Tinder x Heated Rivalry
We've heard that opposites attract, but we suspect that those who make your blood boil may just make you hot in other places, too.
Prompt: Choose a recent pop culture moment and a specific brand that you think could align with it.
Award: Scholarship winner to book180's Pop Culture Engineering Workshop class (2026)
Insight:
Enemies-to-lovers books and shows have been trending more than ever. Fatigued by the impersonal feel of online dating culture, young adults yearn for passion, chemistry, and the unexpected.
Idea:
We've heard that opposites attract, but we suspect that those who make your blood boil may just make you hot in other places, too.
Execution:
Match users with their most polar-opposite preferences for a night out. Tinder guarantees a date, but results may vary from chaos to chemistry.
Social:
OOH:
Initial Brainstorming
