Mock Campaign - Off The Grid
A launch campaign for Off The Grid, a no-phone jazz bar in Chicago.
Brand concept created by me, and ads created in Adobe InDesign and Photoshop.
(NON-OFFICIAL)
OOH Ad: Wallscape in Downtown Chicago
Collateral Ad: "Parking Ticket" Invitations
Social Media Ad: Grand Opening Instagram Post
Experiential Ad: Branded Disposable Cameras + Content Series
To encourage no phone use, the club will provide branded disposable cameras for customers to capture their moments inside. The decorative sleeve will rotate monthly with images taken by customers themselves. The developed photos can then be used for a UGC inspired content series on Off The Grid's Instagram, organically highlighting the club's most candid moments.
Radio Ad: Grand Opening Announcement
Grand Opening Campaign Pitch to Investors
Brand Book
