Brand Concept - Off The Grid
Original brand concept built for a generation craving connection.
A launch campaign for Off The Grid, a no-phone jazz bar in Chicago.
My role: Creative Director
Strategist: Savannah Neal
OOH Ad: Wallscape in Downtown Chicago
Collateral Ad: "Parking Ticket" Invitations
Experiential Ad: Branded Disposable Cameras + UGC Content Series
To encourage no phone use, the club will provide branded disposable cameras for customers to capture their moments inside. The decorative sleeve will rotate monthly with images taken by customers themselves.
The developed photos can then be used for a UGC-inspired content series on Off The Grid's Instagram, organically highlighting the club's most candid moments.
Radio Ad: Grand Opening Announcement
Social Media Ad: Grand Opening Instagram Post + Feed
